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Sirene Yoga
Sirène Yoga weaves together the fluidity of sound, song, and the sea, offering a unique fusion of sound meditation and vinyasa yoga by the ocean in the picturesque coastal town of Antibes, France. We were brought on to craft every aspect of Sirène Yoga’s brand identity—from naming and storytelling to visual direction and website design. The result is a visual identity that’s equal parts sea and song, echoing the essence of movement, rhythm, and serenity.
2025
Client
Sirene Yoga
Solutions
Brand Identity
We were very much inspired by the Siren: the mystic sea creature who dwells along shallow coasts with a feminine allure and an irresistable song. From her, we developed a series of simple, elegant illustrations that helped infuse the brand with a sense of youth and charm. The Siren became a perfect parallel to both the founder and the brand itself, which offers integrated sound meditation and yoga along the stunning French Riviera.
