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Dynasty Travel
Dynasty Travel is no stranger to legacy. Established in 1978, it has built a reputation as one of Asia’s most trusted travel agencies—crafting immersive, meaningful journeys across all seven continents. But with a new generation of travelers craving authenticity, purpose, and personalization, the brand needed a reinvention to stay culturally and visually relevant.
2022
Collaborators
The Candidate
Client
Dynasty Travel
Solutions
Brand Identity
The new brand idea, “Travel Well, Learn More, Do Good,” weaves wellness, learning, and social impact into the very fabric of the travel experience. It reflects a deeper, more intentional way of seeing the world — one that resonates strongly with younger, values-driven travelers who are seeking more than just beautiful destinations. They want meaningful connections, personal growth, and a chance to leave a positive mark wherever they go.
A large part of the rebrand was to ensure the brand’s sustained legacy in the digital era. We also developed a complete iconography suite to ensure brand coherence across digital platforms. The icons are minimal yet expressive, reflecting clarity of service while evoking a sense of adventure.
As part of the team that worked on the brand’s transformation, our deep strategic work included rearticulating the branding around “A Magnificent Journey,” a concept inspired by the dragon — symbolizing discovery, power, and the mystical nature of travel itself.
