Sarah Joe is a remote-first creative director and brand strategist.

Sarah Joe is a remote-first creative director and brand strategist.

Sarah Joe is a remote-first creative director and brand strategist.

Currently working for global brands and spirited startups, she crafts brand experiences that feels as much as it thinks.

Currently working for global brands and spirited startups, she crafts brand experiences that feels as much as it thinks.

Currently working for global brands and spirited startups, she crafts brand experiences that feels as much as it thinks.

She's also kind of an understated romantic.

She's also kind of an understated romantic.

She's also kind of an understated romantic.

(Services)

(BIG PICTURE)

(BIG PICTURE)

(BIG PICTURE)

Art Direction

Artificial Intelligence & Creation

Brand Identity

Brand Strategy

Concept Development

Creative Direction

(SMALL DETAILS)

(SMALL DETAILS)

(SMALL DETAILS)

Graphic Design

Image Retouching

Logo & Branding

2D Animation

Packaging & Collaterals

Social Media

Web Design

(PHILOSOPHY)

I believe the worlds of wellness, sports and beauty are deeply human—and I serve clients in these industries. My approach balances energy and restraint I craft brands that move with clarity, intention and an undeniable ownable presence.

I believe that a strong visual identity thinks as much as it feels. I prefer to start way below the surface of a brand before finally developing visceral storytelling, whether it’s through a brand identity, digital experience, or social campaign.

I believe in creative expansion. Good work is born from curiosity and a deep trust in the spirit of exploration. Exploring new processes especially in the realms of AI has proven to be very expansive, both in my personal design arsenal and within the teams I work with.

I believe in working with visionaries, whether they're clients or collaborators. I prefer to bring in the right people for a project with a strong belief in a worldwide presence and awareness.