(6)
Cheak
Cheak, the sister brand of Love, Bonito, blends fashion-forward aesthetics with high-performance fabrics, offering bold, versatile activewear designed to move with confidence. They approached us seeking to streamline their values and looked for a brand identity that included more cheekiness and a tad more panache.
2022
Collaborators
The Candidate
Client
Cheak
Solutions
Creative Strategy; Brand Identity
Our creative direction for Cheak’s rebrand injected a fresh, playful edge while maintaining the brand’s core values of inclusivity and innovation. Inspired by the buttery-soft textures of beloved shapewear, we leaned into a visual language that felt both elevated and energetic. A striking color palette and dynamic typography captured the brand’s spirited essence, while refined design elements ensured a seamless blend of style and performance.
