Good Addition

Good Addition (G+A) is a thoughtfully designed womenswear brand that redefines wardrobe staples for the modern Asian woman. Founded by Drea Chong and Joan Chang, G+A offers a collection of refined essentials that simplify daily dressing while amplifying styling possibilities. In an era of hyper-consumerism and endless fashion choices, the brand champions a more intentional approach—offering perfectly made pieces that bring ease, versatility, and timeless appeal to everyday wardrobes.

goodaddition.store

Our brand identity strategy for G+A was rooted in this ethos of simplicity and synergy. We crafted a visual language that reflects the brand’s essence as the center of buildable essentials—a dynamic, evolving space where foundational pieces seamlessly come together to create endless styling possibilities. The brand mark embodies this concept, serving as a focal point for an ever-expanding wardrobe of well-designed, high-quality staples.

The web store

A full e-commerce website built in Shopify. Starting from the a landing page with stackable navigation buttons, users are met with the signature buildable experience. GA’s website is scattered with little quirks of its addition and bracket symbol. These brand elements weave together and allow users an immersive experience of adding and building a signature wardrobe.