Franz Navarrete

For well over ten years, Franz Navarrete has framed the places and people with acute eye or shape and a painterly sensibility for texture and color. Whether working on large-scale commercial projects, interiors, fashion, or personal work, his approach is defined by authenticity and a distinctive visual language. Beyond his personal practice, Franz also leads the multimedia division at creative agency Catherine Ong Associates.

franzn.co

We needed to capture the dream-like creativity present in his photography while maintaining a sense of quiet sophistication and artistic quirk. The logomark was designed to act as both an anchor and a frame, subtly enhancing his imagery without overpowering it. The identity embraces Franz’s refined yet exploratory approach, balancing structure with fluidity—just as his work does. By blending bespoke typography, a restrained but evocative color palette, and minimal yet intentional design elements, we created a brand presence that speaks to both his artistic sensibility and his commercial versatility.