Activewear for the everyday Asian woman
Cheak, the sister brand of Love, Bonito, is redefining activewear for the everyday Asian woman. With a shared mission of empowerment, Cheak blends fashion-forward aesthetics with high-performance fabrics, offering bold, versatile activewear designed to move with confidence. The brand’s signature materials—BaseCore® and BaseFlex®—ensure unparalleled support and ease, catering to a wide range of activities, from high-intensity workouts to everyday movement.
Cheak, the sister brand of Love, Bonito, is redefining activewear for the everyday Asian woman. With a shared mission of empowerment, Cheak blends fashion-forward aesthetics with high-performance fabrics, offering bold, versatile activewear designed to move with confidence. The brand’s signature materials—BaseCore® and BaseFlex®—ensure unparalleled support and ease, catering to a wide range of activities, from high-intensity workouts to everyday movement.
The language of new-age athleisure
Our creative direction for Cheak’s rebrand injected a fresh, playful edge while maintaining the brand’s core values of inclusivity and innovation. Inspired by the buttery-soft textures of beloved shapewear, we leaned into a visual language that felt both elevated and energetic. A striking color palette and dynamic typography captured the brand’s spirited essence, while refined design elements ensured a seamless blend of style and performance.
